Outrun bloghttps://outrun.so/blogGuides on buying signals, timing and founder-led outbound.en-gbHow to Write a "Why Now" Line That Gets Replieshttps://outrun.so/blog/how-to-write-a-why-now-linehttps://outrun.so/blog/how-to-write-a-why-now-lineFri, 23 Oct 2026 07:00:00 +0000A why-now line is the one sentence that explains why you're writing today. A simple formula, examples by signal, and mistakes to avoid in cold email."why now""cold email""buying signals""outbound sales""founder-led sales"Companies House for Sales: The Free UK Data Most Founders Ignorehttps://outrun.so/blog/companies-house-for-saleshttps://outrun.so/blog/companies-house-for-salesThu, 22 Oct 2026 07:00:00 +0000How to use free Companies House data for B2B prospecting: new directors, share allotments, new companies and filings that tell you when to reach out."Companies House""buying signals""UK B2B sales""prospecting""founder-led sales"Why Funding Rounds Are the Best Time to Reach Out (and How to Time Your Outreach)https://outrun.so/blog/funding-rounds-best-time-to-reach-outhttps://outrun.so/blog/funding-rounds-best-time-to-reach-outThu, 22 Oct 2026 07:00:00 +0000A funding announcement is a strong buying signal, if you time it right. How to reach out after a raise without being the 50th 'congrats' email."funding signals""buying signals""outbound sales""sales timing""startups"Hiring signals: using job posts to time outboundhttps://outrun.so/blog/hiring-signals-job-postshttps://outrun.so/blog/hiring-signals-job-postsThu, 22 Oct 2026 07:00:00 +0000How to read job posts as buying signals, which roles matter for which products, how to find them, and how to turn a job ad into a relevant first message.hiring signalsjob postsoutboundHow to Define Your ICP in 15 Minutes (With a Template)https://outrun.so/blog/how-to-define-your-icp-templatehttps://outrun.so/blog/how-to-define-your-icp-templateThu, 22 Oct 2026 07:00:00 +0000A practical ideal customer profile template for B2B founders. Define your ICP in 15 minutes, with fields, examples and disqualifiers you can filter on."ideal customer profile""ICP template""B2B sales""founder-led sales""go-to-market"What Are Buying Signals? A Founder's Guide to Selling at the Right Momenthttps://outrun.so/blog/what-are-buying-signalshttps://outrun.so/blog/what-are-buying-signalsThu, 22 Oct 2026 07:00:00 +0000Buying signals are public events that show a company may be ready to buy. Learn the types, examples and how to act on them without wasting a day."buying signals""outbound sales""founder-led sales""prospecting""B2B sales"How to find companies that just raised funding (and contact them first)https://outrun.so/blog/companies-that-just-raised-fundinghttps://outrun.so/blog/companies-that-just-raised-fundingWed, 21 Oct 2026 07:00:00 +0000Where funding rounds show up first, how to check them against your ICP, who to contact and what to say, before everyone else does.funding signalsoutboundprospecting