Compare
Static lead lists tell you who exists. Buying signals tell you why now. The comparison below sets the two side by side, with what each is good at and what it is not, so you can decide which suits the hours you have.
Plain comparisons of ways to find who to contact. No hype, no tables of ticks. Each page says what the approaches are, what each is good at, and who each is for.
How we write these
- We describe what each approach does, not what we wish it did.
- Where a method is the better fit for you, we say so.
- Signals are not a guarantee: a company with a reason to buy can still say no.
Related reading
Signal-based vs list-based prospecting: which wins?
What each approach is good and bad at, side by side, for a founder with limited hours.
Read itBuying signals: what they are and how to use one
Six types of buying signal, and how to turn one into a sensible first line.
Read itWhat are buying signals? A founder's guide
What buying signals are, the main types, and how a founder can act on them.
Read itHow to find buying signals (without a second job)
Which public signals to watch, where to look, and how to turn one into a why-now line.
Read itWhat is a buying signal? A plain definition
A short definition, one worked example, and what a buying signal is not.
Read itPricing
Starter, Growth, Pro and Team, with the 7-day free trial (card required).
Read itHow Outrun works
How overnight buying signals become a digest of leads at 7am.
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