FAQ

Questions, answered.

Everything about how Outrun works, where the data comes from, and how the trial and billing work.

The basics

The basics.

What is Outrun?

Outrun sends you a digest of leads every weekday morning: up to 5, 10 or 20 leads a day depending on your plan, or up to 10 per seat on Team. Every lead is a company showing a buying signal right now plus the right contact there, with a one-line “why now”, so you know exactly who to contact today. You set your ideal customer profile (ICP) once and Outrun does the digging.

When do my leads arrive?

At 7am in your own timezone, every weekday (Monday to Friday). You set your timezone during onboarding and can change it any time in your dashboard.

Email, Slack or Telegram?

Any of them: by email to Gmail, Outlook or any inbox, in Slack, in Telegram, or in Outrun. Choose during onboarding and switch whenever you like from your dashboard.

What counts as a buying signal?

Things that suggest a company is ready to buy: new job posts, changes to the tools a company uses (tech-stack changes), fresh funding and news coverage, public posts on X, and UK company filings such as new directors. We match these against your ICP and choose the strongest ones.

Do I get contact details?

Yes. Each company in your digest comes with a suggested contact, and their work email, marked Confirmed or Confident, is shown right there in your digest and dashboard. On Pro and Team you also get phone numbers in the app, one click to reveal, where available. Leads include a LinkedIn profile link where available.

Your ICP and getting better leads

Your ICP and getting better leads.

How do I set my ICP?

During onboarding you fill in a short form (industry, company size, location, roles you sell to and so on). You can also just describe your ideal customer in plain English and we’ll turn it into the form for you to check.

How do leads get better over time?

Give each lead a thumbs up or thumbs down. Every vote goes into your profile and sharpens your ICP, so tomorrow’s leads are closer to what you want.

Can I have more than one ICP?

Yes. Starter includes 1 ICP, Growth up to 2, Pro up to 4, and Team unlimited ICPs per seat. Your daily leads are shared across your ICPs, so on Growth with 2 ICPs you still get up to 10 leads a day in total, split between them.

Can I change my ICP later?

Any time, from your dashboard. Changes apply from the next morning’s leads.

Plans and billing

Plans and billing.

How much does it cost?

Starter: £19/month or £152/year, with up to 5 leads a day from 1 ICP. Growth: £39/month or £312/year, with up to 10 leads a day across 2 ICPs (recommended for most founders). Pro: £69/month or £552/year, with up to 20 leads a day across 4 ICPs. Team: £39 per seat a month (£312 per seat a year), minimum 3 seats, so from £117 a month for 3 seats.Starter: $25/month or $200/year, with up to 5 leads a day from 1 ICP. Growth: $49/month or $392/year, with up to 10 leads a day across 2 ICPs (recommended for most founders). Pro: $89/month or $712/year, with up to 20 leads a day across 4 ICPs. Team: $49 per seat a month ($392 per seat a year), minimum 3 seats, so from $147 a month for 3 seats. Team gets up to 10 leads a day per seat across unlimited ICPs. Pro and Team include phone numbers in the app, one click to reveal, where available. Pro includes up to 750 contacts and 50 phone reveals a month. Team includes up to 400 contacts and 20 phone reveals a month per seat, shared across the team. Pay yearly and save 4 months.

Are there monthly limits?

Starter and Growth have daily lead limits only. Pro includes up to 750 contacts and 50 phone reveals a month. Team includes up to 400 contacts and 20 phone reveals a month per seat, shared across the team. Caps reset at the start of each billing month, and stay monthly on annual plans. If you reach one, your leads keep arriving with their top contact, and your digest tells you the date your cap resets.

Do prices change for existing subscribers?

Existing subscribers keep the price they signed up at: new prices apply to new subscriptions. If we ever need to change your price, we’ll give you at least 30 days’ notice by email and it applies only from your next renewal.

Is there a free trial?

Yes, 7 days. We ask for a card when you sign up, and you won’t be charged until the trial ends. Cancel any time before your trial ends (we show the exact date in your dashboard) and you pay nothing.

What happens when the trial ends?

Your card is charged for the plan and billing period you chose at signup, and your leads keep arriving without a break. We’ll email you before the trial ends as a reminder. If you cancel during the trial, you aren’t charged and your account pauses when the trial ends. If that first payment fails and still fails after our retries, your account pauses too.

How do I pay?

By card, handled securely by Stripe. We never see or store your full card details.

Can I change plans?

Yes, any time from your dashboard. Upgrades take effect straight away and are prorated: you just pay the difference for the rest of your billing period. Downgrades take effect at your next renewal.

Can I cancel?

Yes, any time from your dashboard, with no lock-in. You keep access until the end of the period you’ve paid for, then your account pauses: no digests and no charges. Your ICPs, settings and lead history are kept until you delete your account, and you can resume any time. Resuming starts your plan straight away, no second trial. We don’t offer refunds, which is why the 7-day free trial is there: try it properly before you’re charged.

My payment failed. What now?

We’ll email you and retry automatically. Update your card in your dashboard to keep your leads coming. If it still fails after our retries, your account pauses until you choose a plan again.

What happens when my account is paused?

No digests are sent, no leads are found for you and you aren’t charged. Your ICPs, settings and lead history are kept until you delete your account, and you can still sign in and see your dashboard. To resume, go to Billing in your dashboard and choose a plan. Resuming starts your plan straight away, no second trial. Your leads start again from the next weekday at 7am.

What if I resume on a plan with fewer ICPs?

Resuming starts your plan straight away, no second trial. All your ICPs stay saved. The ones you edited most recently stay active, up to your plan’s limit, and the rest are paused, not deleted. You can choose which ones are active on the ICPs page of your dashboard.

Can I get a VAT invoice?

Every payment comes with a receipt by email, and you can download invoices from your dashboard. Outrun is not VAT-registered, so no VAT is charged.

Data and privacy

Data and privacy.

Where does the data come from?

Public and licensed sources: job listings, tech-stack data, funding and news coverage, public posts on X, and Companies House. Contact emails come from a licensed provider and are checked before you see them.

Do you use LinkedIn data?

No. Outrun does not collect or read LinkedIn data. Where our licensed contact data provider has one, we include a link to the person’s LinkedIn profile.

What do you do with my data?

We use your ICP and feedback only to choose your leads. See our privacy notice and terms. For data requests, email hello@outrun.so.

What happens to my data if I delete my account?

We delete your account and your data. To stop people claiming the free sample leads again and again, we keep a one-way scrambled code (a hash) made from your email address. It can’t be turned back into your address. Our privacy notice has the details.

I appear in Outrun digests. How do I opt out?

Email hello@outrun.so with your name, employer and work email and we’ll remove you and make sure you’re not included again.

Help

Help.

How do I get help?

Email hello@outrun.so or just reply to any Outrun email. A real person reads every message.

Free trial

Every weekday at 7am, the leads worth contacting.