Signals and sources

Seven reasons to reach out today.

Outrun only sends a pick when a company that fits your ICP does something that suggests it’s ready to buy.

SignalWhat it meansSourceStatus
Funding roundsJust raised. Fresh budget and a mandate to grow.Public funding news from tech and business pressLive
Sales hiringHiring a first SDR, AE or VP Sales. A team about to buy tools.Company job boards and founders’ own postsLive
Relevant job postsA job ad that describes the problem you solve, in their words.Public company job boardsLive
Posts on XFounders saying it out loud: “just raised”, “hiring our first AE”.The official X APILive
Asks on RedditFounders and teams asking for tool recommendations, or complaining about a vendor, in r/sales, r/startups or r/SaaS.Reddit’s official Data APILive
Tech-stack changesA tool added or dropped. A new project, or an opening.Licensed data providerLive
New executivesA new leader reviewing partners in their first 90 days.Licensed data providerLive

Sources

Where the data comes from.

  • Funding news

    Public announcements from tech and business press, read through RSS. Every fact links back to its source.

  • Public posts on X

    Founders’ and companies’ own public posts, through the official X API.

  • Job boards

    Open roles on companies’ public job boards. A first sales hire is a strong signal.

  • Contact data

    From a licensed contact data provider: name, role, work email and, where the provider has it, a LinkedIn profile link (plus a phone number on Pro). Outrun does not use LinkedIn data.

  • Reddit

    Public posts in relevant subreddits such as r/sales, r/startups and r/SaaS, through Reddit’s official Data API.

  • SEC EDGAR

    US Form D filings (new funding rounds) and officer filings, so the same signals work for US companies.

  • Companies House

    UK company filings, such as new officers and incorporations.

Data rules

Used carefully.

  1. 01Work contact details only, from a licensed provider. No personal emails.
  2. 02Every pick links to its public source.
  3. 03Opt-outs and erasure requests honoured, for anyone.
  4. 04Processed on a legitimate-interests basis. See our privacy notice.

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Tomorrow at 7am, the accounts worth contacting.

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