Blog
Guides to getting there first.
Practical guides on buying signals, timing and founder-led outbound.
7 min read
How to Write a "Why Now" Line That Gets Replies
A why-now line is the one sentence that explains why you're writing today. A simple formula, examples by signal, and mistakes to avoid in cold email.
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Companies House for Sales: The Free UK Data Most Founders Ignore
How to use free Companies House data for B2B prospecting: new directors, share allotments, new companies and filings that tell you when to reach out.
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Why Funding Rounds Are the Best Time to Reach Out (and How to Time Your Outreach)
A funding announcement is a strong buying signal, if you time it right. How to reach out after a raise without being the 50th 'congrats' email.
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Hiring signals: using job posts to time outbound
How to read job posts as buying signals, which roles matter for which products, how to find them, and how to turn a job ad into a relevant first message.
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How to Define Your ICP in 15 Minutes (With a Template)
A practical ideal customer profile template for B2B founders. Define your ICP in 15 minutes, with fields, examples and disqualifiers you can filter on.
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What Are Buying Signals? A Founder's Guide to Selling at the Right Moment
Buying signals are public events that show a company may be ready to buy. Learn the types, examples and how to act on them without wasting a day.
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How to find companies that just raised funding (and contact them first)
Where funding rounds show up first, how to check them against your ICP, who to contact and what to say, before everyone else does.
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